Hi Jeremy, Rob and Dave,
We have put together this portal as a tool to keep you up to date with what is happening at NZM. We will keep updating this from time to time with news and content.
We have a short snapshot from our Production Science Manager, Dr. Mark Ferguson, about the production science research he has on the go to increase productivity, quality and farm efficiency. I also have a quick update for you on the shearing animal welfare issue and the assessment programme we have set up.
We have also put together some new technical support material that you may find interesting. These are starting points, and the team here is working with Sue and Lou and the rest of the Icebreaker team to make sure that they are both substantiating the Icebreaker story, and providing the necessary soundbites and hooks.
Hope all is well and look forward to catching up soon.
Dave and the NZ Merino team.
This technical poster explains why Icebreaker Merino outperforms other fibres with its ability to resist the build-up of unpleasant odours.
Softness is a key attribute of apparel comfort. This technical poster explains why once you try Icebreaker Merino, you’ll never settle for anything less.
We have recently completed a summary technical poster to explain the benefits of Icebreaker Merino during exercise.
The focus of the past month has been developing material to help Icebreaker communicate the the Animal Welfare aspects of the wool you use. These have been put together using a "build and think" approach, so please treat them as prototypes from which we can customise Icebreaker specific messaging and material.
While the chlorine Hercosett shrink-resist process is facing some environmental challenges, to date it remains the most commercial, widely-used and technically effective shrink-resist treatment for wool.