Brand guidelines and resources


LOGO

The ZQ logo must:

  • have a clear space kept free from type and any other graphic devices
  • variations must be approved by The New Zealand Merino Company Limited
  • have a minimum isolation area of ‘X’, where ‘X’ is equal to half the height of the ZQ logotype, must surround the logo
  • never appear smaller than 20mm for print material, or 100px for digital

We are happy to supply you with varying sizes of the ZQ logo. Please don’t hesitate to get in touch if you require a different size to those supplied here.

Print: CMYK PDF

Print: CMYK PDF

Web: RGB JPG

Web: RGB JPG

Print: CMYK PDF

Print: CMYK PDF

Web: RGB JPG

Web: RGB JPG


COLOURS

The ZQ logo comprises of two colours, ZQ Merino green and black.

The preferred reproduction of the brand is using PMS colours. However, when only four-colour process is available for printing it is necessary to specify that the colours are matched exactly to PMS colours. The process colour mix is only a guide.

When the brand is used in electronic media such as the internet, television or electronic advertising please use the RGB/HEX colours.


HERO IMAGES

The ZQ Merino Brand guidelines have a suite of “hero images” which are licensed and free to use in the promotion of ZQ Merino products. These images contain a collection of vistas, fibre, animals and people – all fundamental parts of the ZQ Merino difference. More images are available on request.

Click on the links below to download one of our ZQ hero images:


GET IN TOUCH

To download a copy of our ZQ Brand guidelines in PDF format, click on the image to the left.

If you have any questions relating to the use of the ZQ Merino logo, our imagery or anything else relating to the world of ZQ Merino fibre – please don’t hesitate to get in touch.

Dave Maslen
Global Partnership Manager

Gretchen Foster
Marketing Manager

Olivia Egerton
Communications Manager