Vogue China in partnership with the Campaign for Wool and The Woolmark Company featured in its November 2014 edition wool apparel from leading Chinese brands, with the help of one of the most well-known models in China, Emma Pei, who travelled to rural Australia to discover where Merino wool comes from.

"Natural, renewable, biodegradable - Australian Merino wool is regarded as one of the finest and softest wools produced worldwide," Vogue says in the feature (of course if you ask us here at ZQ, we'd have to say that our Merino wool is better).

A feature in the November edition of GQ in China also featured the latest wool collections from some of China's leading menswear designer brands: Anzheng, Croquis, Notting Hill and Trending.  Source